Myths of Green Design.

Here's an interesting article (actually a press release from an architecture firm) that seeks to debunk some of the myths about "green" design.

Architect Debunks "Green Design" Myths

Many of his points have long bugged me when talking to people about sustainable design. Particularly, his first point about "complicated technology and exotic hardware" is especially important to consider. Green design has become a trend and manufacturers are quick to capitalize on that trend, by making all sorts of new gadgets and systems to save energy, etc.

I do think that new products should be developed and pursued (and that a small number of people with zeal for conservation and large pocketbooks) should be able to spend a bunch of money to be early adopters. But when the focus is on new technology, we forget about all the other, simple, things that we can do be better stewards of our resources.